Shop Local campaign gets new life

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by Megan McDonald, Executive Director, NG Chamber of Commerce

The North Grenville Chamber of Commerce is spearheading a new and expanded shop local campaign in partnership with the Old Town Kemptville Business Improvement Area and the Municipality of North Grenville.

The new phase will build on the foundation laid by the initial ‘Love NG’ campaign, launched during the early days of COVID. It includes several initiatives designed to help raise awareness about the importance of shopping local, and increase spending at local businesses. A new ad campaign will include print and digital media, a social media campaign, plus a launch kit including reusable tote bags, new window decals, and signage – to raise awareness about the importance of shopping local.

“The Chamber is pleased to lead this wonderful initiative,” said North Grenville Chamber President, Karen Quigley, owner of Saltastic. “We know and appreciate how many consumers who see the value in shopping local.”

The previous ‘Love NG’ campaign was launched in November, 2020. This year, with the economy reopening, a more comprehensive campaign will leverage digital media, advertising, and contests to further amplify the benefits of shopping local.

“Small businesses play a vital role in maintaining our community’s distinct character,” said Mayor Nancy Peckford. “During the last 18 months of the pandemic, they have gone above and beyond, time and again. North Grenville is proud to be able to support businesses in Kemptville and surrounding areas.”

This initiative is a key part of supporting the local businesses in reopening, and staying open, so they can thrive as the economy recovers, while taking steps to re-engage the community. Since the onset of the COVID-19 pandemic, the North Grenville Chamber and its community partners have taken, and continue to take, a number of steps to support local businesses. The project is funded through a grant from a Canada-wide investment administered by the Ontario Chamber of Commerce.

Watch for additional details as various ‘Love NG’ initiatives are launched over the coming weeks.

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