A road safety public awareness campaign has been launched to promote safe driving behaviours and make roads in North Grenville safer for all users.
The North Grenville Road Safety Committee was formed in November, 2019, to develop this campaign. The Committee was facilitated by the North Grenville Police Services Board, and is comprised of the Municipality of North Grenville, the Leeds, Grenville and Lanark District Health Unit, the Grenville County Ontario Provincial Police, and the United Counties of Leeds and Grenville.
This year-long campaign will feature a different road safety topic each month, such as distracted driving, school bus safety, pedestrian crossovers, and driving without wearing a seatbelt. The theme for January is driving for winter conditions.
“Road safety is a top priority for Council, and we are thrilled to support this public awareness campaign that will focus on key road safety themes specific to our community, and ultimately help to reduce collisions on roads,” said Mayor Nancy Peckford. “As one of the fastest growing communities in Eastern Ontario, we want to reinforce road safety topics that are pertinent to the Municipality of North Grenville.”
“While the campaign is aimed at all road users, it is especially targeted at drivers – to change their behaviour and make the roads safer,” stated Constable John-Keith Small, Grenville County Traffic Management Officer.
“Road safety is the responsibility of all of us as drivers, passengers, pedestrians, wheelers, and cyclists. Together we can ensure people get to their destination safely and avoid injuries and potentially death,” said Dr. Paula Stewart, Medical Officer of Health at The Leeds, Grenville and Lanark District Health Unit.
The public awareness campaign will include social media ads, newspaper ads, videos, and radio promotion. Community Stakeholders will also be encouraged to share the information with their networks. This year-long education campaign is part of a broader Road Safety Strategy being developed by the Municipality.
For more details on the campaign visit the webpage at www.northgrenville.ca/roadsafety.