The Board of Management of the Old Town Kemptville Business Improvement Area is pleased to announce that they have offered a Digital Service Squad contract to Kemptville resident Megan McDonald for the purpose of implementing the Digital Main Street program for all of the member businesses of the Old Town Kemptville BIA. Megan has already begun the required on-board training which will complement her education and work-related experience in this field.
Megan is in her third year of Media and Communications at Carleton University in Ottawa. She has several years of local customer service experience in a fast-paced, problem-solving environment working in Downtown Kemptville and is excited about combining that experience and her education to help Old Town Kemptville BIA businesses grow their online presence and grow their businesses. The bilingual, people-person believes that this project is right up her alley “Meeting people and helping them solve their challenges is the kind of work that I love doing”.
Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology. Digital Main Street is currently a joint project between the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) and the Ontario Business Improvement Area Association. The project was first launched back in 2016 by the Toronto Association of BIAs (TABIA) and the City of Toronto, in June 2016.
Deron Johnston, Old Town Kemptville’s Executive Director, points out that: “In today’s economy, any business that doesn’t have an online presence is at a disadvantage. More and more people are now going online to locate the businesses and products that they’re looking for. Though most people prefer to shop locally, if they don’t already know where to find the products and services they’re looking for, then they’ll go online and look outside the community for what they need and want. With a strong online presence, not only can you capture the attention of people who live locally but may not be aware of your business, you can also attract people from outside the area.”
To learn more about the Digital Main Street program and to see if you qualify for the Digital Transformation Grant funding, visit their website at www.digitalmainstreet.ca.