The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds that 86% of Canadians are newspaper readers.
The majority of these readers (95%) now access their news digitally, on smartphones, computers, and tablets. But almost half of readers (46%) are still opting to read their news in printed newspapers. Readership is truly multi-platform, with a quarter of readers satisfying their appetite for news on ALL FOUR platforms.